We spent yesterday at the printers checking over our new collection prior to the big print run.
It was great to learn that the printers have impressive new inks that are even brighter and cleaner than ever before. These inks, as with all our prints, are Vegetable oil based which can be made from a variety of sources including soy-bean, corn and linseed oils. Vegetable oil inks dramatically lower rates of harmful emissions, and therefore is less harmful to the environment.
Our board we use is also 100% FSC certified, which means the material is from an FSC accredited forest, and which recognises our environmental awareness. It’s important for us to make our products as environmentally friendly as we can, and i think we’re getting there.